Started in 2006 as a co-operation between the municipalities in the Stockholm-Mälaren region. The purpose behind this co-operation is to further broaden and develop the local and regional economic framework.
This work even has an international perspective attached to it since the competition in the market for new business development, living environment and tourism is tough.
In order to succeed in promoting and placing the Stockholm-Mälaren region on the global map, a dedicated effort is required with a joint message. It is because of this that all international marketing and promotion is being conducted under the banner "Stockholm - The Capital of Scandinavia".
The interest to participate in this alliance has been enormous, and at present, 43 municipalities of which Sundbyberg is one, have come together.